Website review
balsamrootext.com
The site is up and nothing is broken outright. The issues below are costing you leads, payments and trust, and they're listed by how urgent they are.
6Repair now
6Repair soon
2Polish
Start here
1
Buttons and links that go nowhere
1.1
"Pay Now" does nothing
Repair now- Where
- The payment page, reached from the Make a Payment button at the top of every page.
- Problem
- The only button on the page isn't connected to anything. A customer trying to pay a bill hits a dead end.
- Fix
- Connect it to a real payment link (Stripe, Square, QuickBooks or similar). Until then, hide the Make a Payment button.
1.2
Social icons in the footer aren't links
Repair now- Where
- Footer, every page.
- Problem
- The Facebook, Google and Instagram icons don't go anywhere. People who want to read your reviews before calling can't get to them.
- Fix
- Link each icon to your profile, with the Google icon going straight to your Google reviews.
1.3
Financing "Apply Here" opens the contact page
Repair now- Where
- Homepage, "Flexible payment options".
- Problem
- The button promises an application but opens the general contact form. There's no financing application anywhere on the site.
- Fix
- Link to your lender's application, or relabel the button "Ask about financing".
1.4
Two homepage cards open the wrong service
Repair now- Where
- Homepage, "Home remodeling in Spokane starts with the exterior".
- Problem
- "High-performance siding and windows" and "Exterior details that work together" both open the Roofing Rejuvenation page.
- Fix
- Send each card to the matching siding, window, gutter or trim lighting page.
1.5
Broken "Gutter Replacement" card
Repair now- Where
- Airway Heights page.
- Problem
- The card looks normal, but clicking it goes nowhere.
- Fix
- Link it to the gutter page.
1.6
"Promotions available now" with no promotion
Repair soon- Where
- Homepage, the two coupon boxes under the top banner.
- Problem
- Neither coupon names an offer, amount or end date; both just say to contact you. "*Terms & Conditions Apply" doesn't link anywhere, and the site has no terms page.
- Fix
- Put a real offer in each box, such as "$500 off a full roof replacement booked by Dec 31", and add the terms. If there's no current promotion, remove the section.
2
Phone numbers and email
2.1
Five different phone numbers on the site
Repair now- Problem
-
The number at the top of the page changes on each visit, which looks like call-tracking software and is normal. But some of those tracking numbers have also been typed into pages by hand, alongside other numbers:
Number Where it appears (509) 400-6489 The site's main number, in the header and footer 509-295-2326 Typed into 32 blog posts (also a tracking number) 509.289.4910 Typed into the ice dams blog post (also a tracking number) 509.939.8591 Tap-to-call button on the Blog and Payment pages (509) 530-6907 SMS Terms page - Why
- If the tracking service retires a number, those pages stop ringing. Your call reports credit the wrong ad source. Google also trusts a local business less when its phone number doesn't match across the web.
- Fix
- Confirm which numbers still ring through. Then use the main number everywhere and let the tracking software handle the swapping.
2.2
Gmail address at the top of every page
Repair soon- Problem
- Every page shows a Gmail address, while the Privacy Policy and SMS Terms list two different
@balsamrootext.comaddresses. - Fix
- Pick one
@balsamrootext.comaddress and use it everywhere. It looks more established, and the SMS consent wording should match the address on the site.
3
What phone visitors run into
3.1
The homepage is blank for about 3.5 seconds
Repair soon- Problem
- On a first visit nothing shows for about three and a half seconds. Google counts under 1.8 seconds as good, and many phone visitors leave before the page appears. The cause is mostly the number of tracking, chat and review tools loading before the page itself.
- Fix
- Keep the tools you actually use and load them after the page appears, so visitors see the headline and quote form right away.
Homepage, first visit
Google "good": 1.8 s
0 s1 s2 s3 s4 s5 s
Waiting on server · 0.81 s
Blank screen · until 3.45 s
Still loading · until 4.58 s
3.2
The chat popup covers the quote form
Repair soon- Problem
- On phones, the "I'm Sam from Balsamroot" bubble sits over the form fields and the Get a Quote button, and it never goes away on its own.
- Fix
- Show it once and hide it after a few seconds, or move it clear of the form.
4
Pages, photos and wording
4.1
Your city and service pages can't be reached
Repair soon- Problem
-
These pages are published, but nothing on the site links to them. Visitors can't find them, and Google treats them as unimportant:
- Spokane Valley
- Liberty Lake
- Millwood
- Mead
- Medical Lake
- Veradale
- Airway Heights
- Cheney
- Coeur d'Alene
- Post Falls
- Hayden
- Dalton Gardens
- Roofing Services
- Roof Repair
- Window Services
- Siding Services
- Fix
- Turn each city in the homepage "Where we work" list into a link to its page, and add the service pages to the Services menu.
4.2
The About page repeats the homepage, and there's no gallery of your work
Repair soon- Problem
- The About page reuses the homepage's paragraphs and "Why choose us" cards, about 230 words in all. Nowhere on the site shows finished jobs.
- Fix
- Tell your story, introduce the crew, and add a projects page with real photos and the town each job was in. Photos of finished jobs are what persuade people to hire a contractor.
4.3
A kitchen remodel photo on an exteriors homepage
Polish- Where
- Homepage, "Choose a contractor who can guide your remodeling project".
- Fix
- Swap it for a before-and-after of one of your own roof or siding jobs.
4.4
Typos on the homepage
Polish- Problem
-
- "Book an Apointment" in step 1 of the process section
- "Couer D' Alene ID" in the service area list should be "Coeur d'Alene"
- "Neighbours" is the British spelling; US readers expect "Neighbors"
5
Behind the scenes
About twenty smaller fixes that visitors won't notice directly but that affect how Google ranks the site and how fast it loads.
Google search
- Page titles are generic, such as "Home - Balsamroot Exteriors" instead of "Roofing, Siding & Windows in Spokane, WA".
- The 12 city pages are missing the main heading Google relies on most.
- The homepage and several other pages have no search summary, and one summary is copied across 15 pages.
- Duplicate and outdated pages are competing with your live pages in Google.
- 669 images have no description for Google Images or screen readers.
Speed
- Nine tracking and marketing tools load on every page, one of them twice.
- Spam protection loads on every page, not just the ones with forms.
- The logo file is about 10 times bigger than it needs to be.
- Less-visited pages take up to 2 seconds just to start loading.
Tidy-up
- Some homepage sections and footer blocks don't line up.
- The quote form prints raw web addresses instead of "Privacy Policy" and "SMS Terms" links.
- The Services menu only opens on click, and the phone header takes up a fifth of the screen.
- The blog repeats a post between pages.
✓
What's working
- Every page loads, with no broken pages inside the site.
- Pages fit phone screens without sideways scrolling.
- Secure (https) everywhere.
- A large library of blog posts answering real homeowner questions.
- Real Google reviews shown on the homepage.